Jewellery photography is an important part of the industry. Whether you're a small brand or a big business, great product photos can help your business stand out from the competition and attract more customers.Â
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In an increasingly competitive marketplace, it's important that your jewellery stands out from the crowd for the right reasons. A great way to do this is by incorporating the right props and nailing the styling.Â
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The correct props can change the look and feel of your jewellery photography; they give texture,  depth and personality.Â
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We will discover must-have props and styling ideas that will elevate your jewellery images and impact your brand.Â
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Jewellery Photography Styling TipsÂ
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Before we dive into the props, let's look at some essential styling tips for jewellery photography. Styling involves more than just placing jewellery on a surface; it's about creating an image that tells a story and enhances the product.Â
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Textured BackgroundsÂ
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A textured background is a good way to add interest to your jewellery images. It's a nice touch that gives your pieces depth and draws attention to their beauty.Â
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You don't have to use heavy materials—you can choose something natural, such as wood, stone, or plants, or even soft fabrics like linen or cotton. These prop pieces are great for adding ambience to the photo but not distracting your jewellery.Â
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For instance, if you're shooting your minimalist piece, you'll likely want to use a soft linen backdrop. If you are selecting more luxurious items, you need to consider contrast and possibly some richer/darker textures.Â
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Lighting is CrucialÂ
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Proper lighting is arguably the most crucial element of jewellery photography. Natural light is generally soft and flattering – ideal for jewellery – but watch out for harsh direct sunlight, or you'll end up with shadows.Â
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The best light is usually from a window (especially on a cloudy day). If you're shooting indoors, you may have to rely on indoor lightbulbs or even invest in some LED lightboxes or ring lights for more controlled lighting. Good lighting will bring out the shine and detail of your jewellery.Â
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Play with ContrastÂ
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The contrast between light and dark areas in your photos can add drama and make your jewellery pop.Â
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Position your light to create shadows and highlights that emphasize the details of the jewellery.Â
You can also try using a dark background, which can then remove the lighter jewellery in the image to produce a striking contrast.Â
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Essential Jewellery Photography PropsÂ
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Props are a great way to add creativity, texture, and dimension to your jewellery photos. The right props can tell a story about your jewellery and bring out its unique features. Here are some essential props to consider for your jewellery photography.Â
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Jewellery Stands and BustsÂ
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Jewellery stands and busts are a great way to display necklaces, bracelets and rings.Â
These props also demonstrate how the jewellery naturally falls or sits, which can help potential buyers imagine how it may look when worn. For instance, if you are selling a necklace or earrings, a jewellery bust will show potential customers what shape and size your jewellery will be when they put it on.Â
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Many jewellery busts are available in different sizes, colours and materials. Make sure this piece also matches the jewellery when selecting one.Â
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Skip those with pops that are too elaborate or distracting. Try to keep your attention on the jewellery.Â
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Trinket Trays and DishesÂ
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Trinket trays and dishes are great for layering depth and texture within your jewellery photographs.Â
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You can throw necklaces onto the edges of a dish or perch earrings on the surface to mix up a layered composition.Â
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These trays come in various materials, such as wood, ceramic, and metal, so you can try what suits the jewellery you are shooting. The trick is choosing trays that compliment your jewellery rather than compete.Â
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Rocks and StonesÂ
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Use rocks and stones as additional props for a high-end, finished feel. These organic accents add interesting tactile variation and bring the jewellery to life with depth and height.Â
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They look amazing against the polished, shiny surfaces of jewels. You don't have to invest in expensive stones. As a do-it-yourself approach, you might even buy small tile samples and break them into smaller pieces as an easy way to build your set.Â
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This process produces small, individual pieces that can make your photography look cool.Â
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Dried FlowersÂ
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Preserved flowers are fantastic for giving your jewellery photography a soft,  natural look. They add a romantic, vintage, or earthy feel to your images.Â
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Dried flowers in the foreground or background can create a blurred, dreamy effect, or the firmer stems can be used to hang jewellery pieces such as necklaces and earrings for a floaty look.Â
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There is an assortment of dried flowers in various colours and styles, so you can choose ones to complement your jewellery's theme. Softer pastels are best for delicate pieces, and bolder flowers will work with more statement pieces.Â
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Fabric and TextilesÂ
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Fabric is one of the most versatile pieces of equipment that you can use. It gives your photos extra softness, texture and colour.Â
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Natural materials such as linen or calico would be perfect for minimal or handcrafted jewellery. If you want a bit more of a luxurious feel, satin or velvet fabrics work really well. Just pay attention to the texture of the fabric.Â
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Also, explore new ways to use fabric. It's useful to have some fabric draped behind the items or to have jewellery that you can wrap up in fabric to create some softness versus all of the sparkle and shine coming off the jewellery.Â
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Mirrors for ReflectionÂ
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Mirrors can also enhance the creativity of your jewellery shots with three-dimensional layers. Jewellery Reflections: Put your jewellery on the plate to set it off. It is great, easy to cut , and makes room for all your jewellery in one place. You will not worry about losing your jewellery anymore. And it is easy to pick your jewellery up in bolding during morning rush hour.Â
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A clean mirror will help to reflect the interior and add detail to the aesthetic of your home design. But don't go too overboard with the mirrors. Try not to overdo it and draw attention away from the jewels with too much reflection.Â
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Personal TouchesÂ
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Adding personal touches to your jewellery photos can help tell your brand's story. These could include handwritten notes, branded packaging, or other small details that reflect your style.Â
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If your jewellery is inspired by nature, you might include elements like wood pieces or leaves. These little details help build a connection with your audience and make your jewellery feel more authentic.Â
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Importance of Post-Processing in Jewellery PhotographyÂ
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While props and lighting are essential, editing your jewellery photos is just as important. With post-processing, you can clean up the images, modify colours, delete any distractive elements, and make that bling sparkle.Â
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Things such as enhancing contrast, highlighting, and increasing detail can impact your pictures!Â
It's also a good way to remove imperfections or props that didn't work out as you hoped. If photo editing is not your strong suit, you may also want to hire a professional to ensure your photos are polished and visually appealing.Â
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ConclusionÂ
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Jewellery photography is about a lot more than simply taking a good picture. It's about presenting your wares in the best possible light and making photos that stand out in the marketplace.Â
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The good news is that, with the right styling, props, and lighting, you can produce stunning, professional images that showcase your jewellery's unique qualities.Â
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Props like jewellery stands, trinket trays, dried flowers and fabric lend depth and artistry to your shots.Â
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How you light your jewellery is also essential to make it sparkle and shine. With a bit of practice and ingenuity, you can take beautiful jewellery photos that will catch the attention of prospective customers and improve your jewellery sales.Â
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Jewellery photography is a work of art. Scrolling through your Instagram feed, have you ever noticed anything in common among the photographers you follow?Â
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So, try different methods, use the right props, and enjoy yourself. Something as beautiful as your jewels deserves to be showcased to perfection!Â
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