How to Build an Email List for Jewellery Business Growth

A good quality email list is incredibly important for your jewellery business. It’s like having a coterie of people who are genuinely interested in your super amazing creations.  

You can contact them with sales and inform them about new pieces or other news you’d like to share.  

This creates a connection between you and the customers, and you will be able to sell more of your beautiful jewellery. 

Your email list is like a golden treasure chest of potential buyers. 

Here are some easy ways to add to an email list that sparkles for your jewellery store: 

Put a Sign-Up Form on Your Jewellery Website's Homepage 

Imagine someone walks into your online jewellery store (your website). Make it easy for them to join your special email club on the first page they see. A sign-up form is like a friendly invitation. 

Make it pretty: Use only beautiful words and pictures that match your jewellery. Let visitors know what they’ll receive once they join, such as an exclusive look at new arrivals or a discount only for subscribers. 

Clear button: Click here to see examples and get your words right on the button like Join Our Sparkle Club or Get Exclusive Jewellery Offers. 

Request only their email: Keep it simple. An email address that comes to mind would likely be enough to begin with: Just one little box. 

Sometimes, a little pop-up box might appear asking them to sign up. Some people find these annoying, but they help more visitors become subscribers. Make sure your pop-up looks lovely and offers something tempting! 

Use Shiny QR Codes 

QR codes are like hidden shortcuts! Put these special squares on your business cards, your jewellery store (if you have one), or your packaging. If someone scans the code with their phone, they’ll be taken directly to a page where they can sign up to receive your emails. 

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On your business card: Include a QR code on your business card to make it easy for people you meet to sign up for your list. 

At your shop: Advertise a discount for signing up while you’re there with a sign and a QR code. 

With your jewellery: Enclose a small card with a QR code that links to a page with care instructions and an invitation to receive more shiny updates. 

Try Fun Pop-Up Forms: Exit-Intent and Spin-to-Win 

Pretend somebody is going to leave your website without purchasing anything. An exit-intent pop-up that can come up with a special offer for example, “Wait! Sign up for our email & take 10% off your first order!" This could make them more likely to stick around and sign up. 

Pop-ups of the spin-to-win variety are a fun little online game. People share their email — and based on the luck of the draw get to spin a wheel to win a discount, or a free piece of jewellery cleaning cloth or whatnot. It makes signing up more fun! 

Display them at the right moment: When a user’s mouse is about to mouse off like leaving, spin-to-win can pop up after someone has been on your page for a certain amount of time. 

Make them beautiful: The design should be as beautiful as your jewellery. 

Tell them what to do: Use precise language, such as “Spin to Win a Discount!” 

Create a Special Sign-Up Page for Jewellery Lovers 

Consider creating a special email sign-up page that serves as onboarding for your website. This whole paragraph is focused on explaining why they need to join your list. Studies have found that having these special pages can result in more subscribers. 

Speak directly to your jewellery fans: Go directly to the people who love beautiful gems and original designs. 

Demonstrate the glint they’ll get: Tell them what they’ll get from you — perhaps early access to new collections or styling tips. 

Design stunning ads: 

Show off gorgeously staged photos of your jewels. 

Provide something exclusive in the ad: “Join our newsletter and get a free silver polishing cloth!” 

Target the right audience: Narrow down your ad to the people who are most likely to adore your style of jewellery. 

Ask for Emails When People Create an Account 

If people can create an account on your website to save their wish lists or track their orders, this is a perfect time to ask if they'd like to receive email updates. Add a simple tick box during the sign-up process that says, "Yes, I'd love to receive emails about new collections and special offers." 

Offer Tempting Free Trials or Discounts 

If you offer a service related to jewellery, like a subscription box or a jewellery rental service, offering a free trial or a discount for signing up for your email list can be very effective. People get to try your service, and you get their email address. Keep the sign-up process quick and easy. 

Use Helpful Email List Growth Tools 

Many online tools can help you build your email list more easily. These tools can help you create those pop-up forms, manage your list of subscribers, and even send out your emails automatically. This can save you time and make sure your list grows steadily. 

Chat with Visitors and Collect Emails 

If you have a live chat feature or a chatbot on your website, you can use these to collect email addresses. When someone chats with you, you can offer them exclusive content or a newsletter subscription in exchange for their email. 

Host Gleaming Contests or Giveaways 

Who doesn't love the opportunity to win shiny jewellery? Conducting a contest or giveaway is an effective and quick method of acquiring a large number of new email subscribers  at once. 

Provide an incentive: A jewellery piece, a gift card or some unique jewellery-themed knickknack. 

Require them to sign up to enter: Again, if you want something, the student has to provide an email to get you in on the fun. 

Promote sharing: Request entrants to share the contest with their friends to earn more entries. This will enable you to get in front of even more people. 

Provide Exclusive Sparkle for Subscribers 

Webinars: Live online sessions about jewellery trends or how to wear different pieces. 

The Sparkling Benefits of Having an Email List 

Creating a solid email list is the investment that acts as your business’ crown jewel: 

It’s inexpensive: Email marketing is one of the most affordable forms of marketing available to small-business owners. 

You can talk to prospects: Seriously, these folks have openly demonstrated that they like your jewellery! 

It builds loyalty: Consistent email communication can foster relationships with your customers and encourage them to make repeat purchases. 

You are the boss: Unlike on social media, where you’re subject to someone else’s rules, you own your email list (or at least you should own your email list). 

In Conclusion: Let Your Email List Shine! 

Building a great email list for your jewellery business takes time and effort, but it's one of the most effective ways to connect with your customers and grow your sales.  

By using these simple strategies, offering valuable content, and always treating your subscribers respectfully, you can create an email list that truly sparkles and helps your business thrive. Stay consistent, be creative, and watch your list – and your business – grow!